Major Changes: 4X Stronger
B.S. in Communication Splits Into Four Majors to Better Serve Students
The School of Communication is exciting to announce a major transformation. Our former concentrations in advertising, digital video production, multimedia journalism, and public relations are now fully recognized majors, giving students clearer academic paths and enhanced professional opportunities.
The four new Bachelor of Science degrees are: B.S. in Advertising, B.S. in Digital Video Production, B.S. in Multimedia Journalism, and B.S. in Public Relations. The longstanding Bachelor of Science in Communication degree, which has existed for more than 20 years, is being fazed out.
Juniors and Seniors who are already declared B.S. in Communication majors will still be able to finish out their degree. However, Freshmen and Sophomores will select one of the new degrees (B.S. in Advertising, B.S. in Digital Video Production, B.S. in Multimedia Journalism, and B.S. in Public Relations).
This change will allow each field of study to more fully come into its own. Students now have the opportunity to take more specialized courses in their specific field. The School of Communication’s Professional Advisory Board, which is made up of communication executives, endorsed the decision, saying it will help with employability. The new majors also support the strategic plans of 成人AV视频 and the state university system.
The change in majors will not affect the School of Communication’s status with its accreditor, the Accrediting Council on Education in Journalism and Mass Communications.
Anyone who has questions about the new majors can contact the Director of the School of Communication, Dr. John Parmelee, at jparmele@unf.edu.
The Classes You Will Take
Learn more about each new major below.
Program of Study - B.S. in Advertising
B.S. in Advertising
The Advertising major is dedicated to preparing students to become innovative, strategic, and ethical communicators in today’s rapidly evolving media landscape. Through a combination of creative development, data-driven decision-making, and critical thinking, students learn to craft compelling messages and develop effective campaigns that resonate with diverse audiences across both traditional and digital media. The program emphasizes cultural awareness, responsible messaging, and the integration of emerging technologies to ensure graduates are equipped to lead, adapt, and thrive.
Program of Study - B.S. in Digital Video Production
B.S. in Digital Video Production
The Digital Video Production major emphasizes hands-on training in documentary, narrative, corporate, and digital effects production. The major prepares students for emerging technologies and evolving media platforms, including streaming, social-first formats, and AI-enabled production tools. Through a curriculum that progresses from single-camera production and editing to advanced multi-camera, lighting, and post-production techniques, students gain the ability to conceptualize, plan, and execute projects. Graduates will be prepared to thrive in corporate, nonprofit, governmental, and media industries.
Program of Study - B.S. in Multimedia Journalism
B.S. in Multimedia Journalism
The Bachelor of Science in Multimedia Journalism is primarily concerned with preparing students for careers in news and related media industries by focusing on a blend of essential journalistic skills and practical, hands-on experience. Students will learn to create accurate, ethical, and engaging news content for various media platforms, with a special emphasis on digital and multimedia storytelling. By acquiring well-rounded knowledge and developing adaptable reporting, writing, and other vital skill sets, students will be well-equipped for the rapidly changing media landscape.
Program of Study - B.S. in Public Relations
B.S. Public Relations
The Public Relations major prepares students to think creatively and strategically about how organizations can best communicate with various stakeholders and publics. The degree equips graduates with the knowledge and critical thinking skills necessary for crafting strategic messages and building meaningful relationships while upholding the highest standards of truth and ethics. The curriculum blends theory and research with practical guidance and experiential learning, focusing on emerging technologies, cultural awareness and effective communication methods for traditional and social media.