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major: Public Relations
Degree: Bachelor of Science (BS) 2025-2026
Informational Text
- All courses in the major must be completed with a minimum grade of C or higher.
- B.S. in Public Relations majors must complete a minimum of 61 hours outside of journalism and mass communication.
- B.S. in Public Relations majors can take no more than 6 credit hours for internships.
Prerequisites (18 credits)
Course cannot include ENC or LIT prefix courses. 18 hours of coursework outside the major and beyond the 36 hours of general education requirements.
Foundation (6 credits)
SPC2608 Fundamentals of Speech (3 Credits)2000-level course with STA prefix (3 Credits)
Major Requirements (16 credits)
MMC1004 Media Literacy (3 Credits)MMC3105 Advanced Writing For The Media (3 Credits)
MMC3200 Law and Ethics of Communicate (3 Credits)
Prerequisites: MMC1004
MMC4403 Mass Communication Research and Theory (3 Credits)
MMC3942 Pre Internship (1 Credit)
Prerequisites: MMC1004, MMC 3105 Sophomore or higher standing as a Communication major; major GPA of 2.0 or higher. Corequisite: Permission of Instructor
MMC4975 Internship Senior Project (3 Credits)
Prerequisites: MMC1004, MMC3200, MMC3105, MMC3942 and MMC4403 and Senior standing (at least 90 credits), at least 3 major specific courses, and both a 成人AV视频 and Major GPA of 2.0 or higher. Public Relations Concentration students must have taken PUR3000, PUR3100 and PUR4801 before taking MMC4975.
Major Requirements (24 credits)
PUR3000 Principles of Pub Relations (3 Credits)Prerequisites: MMC1004 and MMC3105
PUR3100 Public Relations Writing (3 Credits)
Prerequisites: MMC1004, MMC 3105, and PUR3000
ADV3203 Advertising Media Graphics (3 Credits)
Prerequisites: MMC1004
PUR4800 Public Relations Campaigns (3 Credits)
Prerequisites: MMC 1004, MMC 3105, PUR 3000, PUR 3100, PUR 4801 and MMC 4403 or MMC 4422
PUR4801 Public Relations Cases (3 Credits)
Prerequisites: PUR 3000, MMC 3105, and MMC 1004
SELECT 3 FROM THE FOLLOWING (9 credits):
PUR4400 Crisis Communication (3 credits)
ADV3008 Principles of Advertising (3 credits)
Prerequisites: MMC1004
ADV3101 Advertising Creative Strategy (3 credits)
Prerequisites: ADV3008, MMC1004, and MMC3105
ADV 3200C Advertising Design (3 credits)
Prerequisites: ADV3008, ADV3101, ADV3203, MMC1004, and MMC3105
ADV4404 Strategic Branding (3 credits)
Prerequisites: ADV3008 or PUR3000
MMC3402 Political Advertising (3 credits)MMC4251 Creating Health Messages for Mass Media (3 credits)
SPC4064 Public Speaking for Professionals (3 credits)
MMC4630 Understanding Emerging Media (3 credits)
PUR4450 Public Relations and Event Planning (3 credits)
Prerequisites: MMC1004, MMC3105, PUR3000, and PUR 3100
RTV3601 Multimedia Announcing & Performance (3 credits)MMC3002 Social Media for Communication (3 credits)
MMC4732 Social Media Management (3 credits)
RTV3220C Television Production/Visual Arts Television (3 credits)
Prerequisite: MMC3105
MMC4422 Advertising & PR Research (3 credits)
48 Upper Level Hours (48 credits)
In order to qualify to graduate with a Bachelor's degree from the College of Arts and Sciences you must earn a minimum of 48 upper level credits out of the total 120 degree applicable required credit hours. Upper level courses are numbered from 3000 - 4999. Dual Degree and Double Majors should consult their Advisor.