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major: Marketing Analytics and Insights
Degree: Master of Science (MS) 2026-2027
Informational Text
This program requires 30 credit hours. Each course is 3 credits.
Core Requirements (9 credits)
CAP6768 Data Analytics (3 Credits)
ISM6419 Data Visualization (3 Credits)
ISM6404 Applications of Business Analytics (3 Credits)
Major Requirements (12 credits)
ISM 6xxx Business Applications of Artificial IntelligenceECO6415 Making Decisions with Data (3 Credits)
MAR 6726: Digital Marketing Analytics (3 Credits)
MAR 6735: Consumer Analytics (3 Credits)
Electives (9 credits)
Select 9 credit hours of electives.
SELECT 3 courses:MAR6xxx Ethics & Leadership in Marketing (3 Credits)
CAP 6610 Machine Learning (3 Credits)
CAP 6777 Data Mining (3 Credits)
ECO 6426 Applied Econometrics (3 Credits)
FIN 6406 Advanced Financial Management (3 Credits)
GEO 6506 Economic Geography & Geographic Info Systems (3 Credits)
GIS 6051 GIS and Geospatial Technologies (3 Credits)
MAN 6501 Modeling & Mgmt of Operations (3 Credits)
MAN 6875 Entrepreneurship and Venture Capital (3 Credits)
MAR 6206 Marketing Channel Systems (3 Credits)
MAR 6506 Consumer Behavior (3 Credits)
MAR 6616 Marketing Research (3 Credits)
MAR 6805 Marketing Strategy (3 Credits)
SPM 6705: Applied Sport Analytics (3 Credits)
SPM 6709: Introduction to Sport Analytics (3 Credits)
TRA 6216: Strategic Logistics Management (3 Credits)