SPORT IMPACT JAX
What We Do
Sport IMPACT JAX (SI JAX) is a collaborative, cross-disciplinary research initiative that amplifies the power of sport by connecting organizations and communities with research-driven insights. We combine the nationally recognized survey methodology expertise of 成人AV视频's Public Opinion Research Lab (PORL) with the sport industry expertise of 成人AV视频 Sport Management faculty to conduct high-quality public opinion polling, fan and consumer research, community impact studies, and applied sport research. We generate objective, evidence-based research on sport fan attitudes, behaviors and perceptions that influence everything from local fan engagement and consumer behavior to statewide initiatives and national sport policy. Our research helps organizations inform strategy, evaluate community outcomes, strengthen decision-making and create measurable impact through the power of sport.
Student Experiental Learning
Sport IMPACT JAX provides 成人AV视频 students with hands-on, high-impact experiential learning opportunities through participation in real-world applied research projects. Students gain practical experience in:
- Public opinion research, data collection, and analysis
- Survey design and methodology
- Sport business intelligence and consumer insights
- Strategic communication and research reporting
- Presenting research findings to industry and community stakeholders
Help Shape the Future of Sport
Become part of a growing community of sport fans whose voices help inform fan engagement, community impact and the future of the sport industry.
Ready to make your voice heard?
Latest Research
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Media Releases
成人AV视频 Poll: Florida Places Its Bets, and Pushes Back
Read May 14, 2026 Media Release
成人AV视频 Poll: Super Bowl the Latest Political Football
成人AV视频's PORL and Sport IMPACT Jax Reveal Jacksonville is Ready for a Women's Sports Revolution
The Power Behind Sport IMPACT Jax
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Our BOLD City
Northeast Florida is rich with sports tradition. Jacksonville's vibrant sports market featuring the Jaguars, Players Championship, and 成人AV视频 Ospreys provides the perfect ecosystem for fan research.
Meet The Team
Dr. Kristi Sweeney
Associate Professor, LOCI Department Chair
Dr. Sean Davis
Assistant Professor
Dr. Michael Binder
Professor, Director of Public Opinion Research Lab